« Dump Your Staff and Retain their Knowledge | Main | Why Higher Taxes for the Wealthy Won't Harm Blue States »

Generation Y surprisingly upbeat about the future

Generation Y is one of the hardest hit generations in the recession.   Surprisingly, the generation is optimistic.  According to a recent survey by Experience, 50% of US Gen Y respondents believe that their job prospects are optimistic.  Experience's Survey also shows that 25% believe that the media are presenting an excessively negative job outlook. Only a third believe that their career development will suffer due to lack of opportunity. Surprisingly, only about 30% of Gen Y feels they should work longer hours and take on more projects for job security.

What industries are Gen Y young people interested in?

According to a poll of 6700 young people in the US, Experience asked respondents about their top industry of interest.  The top industries weretechnology (48%) and new media (40%).  Consulting came in third with 30%, above pharmaceuticals, advertising and banking (20%).  While Gen Y may understand how difficult times are in the banking industry, they may not be aware of how difficult times are in the consulting industry (their third choice), with some specialized consulting industries down more than 60% and some consultancies doing far worse than banks.  Many consultancies are undergoing massive layoffs (e.g. IBM).  Many of these consultancies have little plans of rehiring specialists in the US for a long period of time, if ever again.  Many Gen Yers don't realize that while banks are at least hiring some students from the top business schools, many of the top consulting firms have massive, company-wide hiring freezes (including some of the largest & most prestigous management consultancies).


Education market research, us education research,


Copyright (C) 2009. SIS International Market Research. Opinions and views are not necessarily those of SIS International and its affiliates.

Not for reproduction under any circumstances. Not advice for decision making. SIS assumes no liability for reliance on the information on this site. No representations are made to the facuality, accuracy, timeliness or relevance of the information. See this site's privacy policy for more information.


Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>