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Tuesday
Jan242012

ROI and Mobile Assessments are Important to HR Professionals in 2012, Says market research firm SIS International Research

NEW YORK----(January 24)—SIS International Research (www.sismarketresearch.com), a Global Market Research & Consulting firm, has released its Talent Management Trends 2012 White Paper on Industry Trends in Human Resources Recruitment and Talent Management, based on the findings from a recent qualitative industry trend study across the United States among senior HR executives. 

Today’s Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies.  Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming.  In addition, corporate branding is becoming an integral part of the application experience.  As a result, social media platforms are becoming an important tool to attract applicants.

Mobile platforms are adding to the increasing complexity of attracting and assessing applicants, pushing many HR professionals to look for new ways to assess applicant suitability for the workplace.

Companies are using data mining tools and analysis to better predict an applicant’s prospects for succeeding in a new company.  In addition, respondents reported a significant increase in the use of social media (Facebook, LinkedIn, Twitter, YouTube, etc.) and mobile platforms (laptops, tablets, and smart phones) to not only connect with a larger applicant pool, but also to administer initial applicant assessments.  At the same time, respondents observe that companies are looking to significantly improve the return on investment of the talent assessments and recruiting tools.

Large companies are seeing a greater strategic push to conduct assessments earlier in the recruiting process to limit for savings the number of candidates who need to be reviewed by a live recruiter or hiring manager to boost productivity.  Small to midsize companies tended to use assessments to focus on candidate quality and culture matches.

Companies are increasingly requesting applicant assessments to deliver a demonstrable ROI.  For this reason, assessment tools are being used earlier in the hiring process.  HR is less willing to spend money on people not likely to be hired.  The most important trend is the continued refining of assessment tools to be more predictive of job performance.  High volume recruiting produces extensive amounts of data – potential for use of very sophisticated predictive models.  A common priority is to increase the validation between test scores and job performance

About SIS International Research

SIS International Research is a global custom research firm specializing in market research and market intelligence.  The company provides strategic analysis of global trends, market segmentation and emerging markets opportunities across B2B, Consumer, Pharmaceuticals, Technology, Transportation, and the Service and Education sectors.  Established in 1984, the SIS global coverage spans over 120 countries in Europe, North America, Latin America, Asia and the Middle East.

For more information, visit www.sismarketresearch.com and www.marketintelligences.com 

 

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Michael Stanat           

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